Instagram has become an extremely popular place to sell all kinds of products, and the secret lies in photography and editing.

Not only do you want the perfect product image, but you also want the entire series of images to tell the story of your brand which is why editing is extremely important for all of your branded shots.

What apps do Instagrammers use to edit?

Have you ever wondered how Instagrammers edit their photos? There are many apps available for your Android and iOS devices that can help you edit your images – some that are better than others.

For experienced operators, you can access the same leading software packages that you would use on your computer like Adobe Photoshop Lightroom. These give you all of the features you need in a simple to use interface on your mobile device.

How do you edit your aesthetics on Instagram?

There is no magic formula for creating the best product images for Instagram, and the last thing you want to do is have images that look exactly the same as your competition and everyone else.

That is why is it essential that you develop your look to establish your unique brand. This is where you need to plan extensively and build your own style, colour palette and lighting to make your brand stand out. You’ll also need to create a strict editing style; it’s best to craft presets that you can apply again and again once you have developed your distinct look.

Editing trends on Instagram you need to know

There are several simple Instagram editing tricks that you can employ to really make your products pop, including:

• Hashtags: These aren’t a new trend, but their place in social media still evolves every day. Choosing the right hashtags to go along with your images is critical for reaching the right audience.
• Don’t go overboard with your editing: Soft, natural and candid images are very much in vogue right now, so you don’t want to overload your images with filters and effects. That doesn’t mean you shy away from filters completely, as there are many built-in “natural” filters in Instagram and your image editing software.
• Embrace imperfections: Following on from the natural theme is what you are going to surround your products with. Many of the best food images, for example, have tastefully arranged kitchen mess and products like spilt flour, berries etc. to give it a genuine, but striking, look. Don’t be afraid to bring clutter into your image.
• Remember you are creating a feed, not just an image: You want your entire Instagram page to connect and be unified in presentation. That means applying similar themes, lighting and colour schemes to all of your images so that they link together.

Clipping Path takes the hard work out of professional photo editing services, turning your Insta shots into works of art. Give your brand the added edge it needs now by getting in touch with our experts.